Jimmerosity
Rebranding
Kindness and Generosity
Fun and Family Oriented
Red, White and Blue
Jimmer Fredette
Kindness and Generosity
Fun and Family Oriented
Red, White and Blue
Jimmer Fredette
Jimmerosity was a brand I worked on at Hales Creative. Jimmer Fredette came to us wanting to rebrand his foundation and use the name Jimmerosity for a fun twist and to remind people of their purpose in helping kids and families. I came up with this logo that combines a heart with recognized basketball motifs to tie the generosity and kindness of the foundation with Jimmer’s basketball roots. We used red and blue to try to appeal to everyone in Utah on both sides of rivalies as well as tie back to team USA where Jimmer played. They were extremely happy with the end result.